How we're different
More than a website.
BettaSites combines creative website development with decades of software engineering experience.
That means we can build the website your customers see and help solve the technology challenges sitting behind it.
From ecommerce and business systems to integrations, search technology and bespoke software, we create digital solutions that connect properly with the way your business works.
Creative Digital
- Websites
- Ecommerce
- UX
- Branding support
- Content
- Lead generation
Engineering
- Bespoke software
- APIs
- Integrations
- Databases
- Search systems
- Platform modernisation
What we do
Smart sites to serious systems.
Sometimes you need a great website. Sometimes the challenge runs deeper than that. We work together with you to understand what you need, and build it accordingly.


Bespoke Software
Custom applications and systems built around the way the business actually operates.
Explore →



Search Technology
Website and ecommerce search, built and modernised by someone who has done it at scale.
Explore →

Funnels & Lead Generation
Landing pages, lead capture and journeys that turn visitors into enquiries.
Explore →Experience behind BettaSites
25 years of building technology that works.
BettaSites is built on decades of real-world software development experience.
Before BettaSites, Dave spent more than 25 years working across software development, ecommerce, retail technology, applications, databases, search systems and platform modernisation.
His experience includes 14 years working with schuh's technology environment and developing systems supporting large-scale retail operations.
- Loyalty technology supporting more than one million members
- Major ecommerce and retail systems
- Migration of search technology from SQL-based search to Elasticsearch
- APIs and system integrations
- CMS and ecommerce development
- Azure and cloud technology
- Bespoke applications and digital product development
25+
Years in technology
1M+
Members supported through loyalty technology
14
Years within major retail technology
These figures relate to previous professional experience, not BettaSites client results.
Selected work & experience
Work built Betta, and the experience behind it.
A selection of BettaSites projects and the professional experience behind the business, showing both what we’re delivering now and the depth of experience that got us here.
schuh
Large-scale retail technology, ecommerce, loyalty systems and search modernisation.
View → BettaSites ProjectEcofleece Filters
A one-page website that grew into a full digital ecosystem, spanning technical content, training, video and partner resources.
View → BettaSites ProjectPSS UK
A website reskin and dedicated landing pages supporting PSS UK's wider digital development.
View → Previous ExperienceBodymap Apps
Founder and developer of digital health applications, including FibroMapp.
View →How we work
Keep the process straightforward.
Understand
Understand the business, users and existing systems.
Plan
Define the right combination of design, technology and integrations.
Build
Develop the website, system or digital solution.
Connect
Integrate the platforms, tools and services needed.
Improve
Measure, refine and support the technology after launch.
Why BettaSites
Creative enough to make it beautiful.
Technical enough to make it work.
Serious engineering experience
More than 25 years working with real-world software systems.
One connected digital approach
Websites, software, integrations and digital visibility can work together.
Built around your business
Avoid forcing clients into rigid templates or unnecessary technology.
Practical collaboration
Where specialist expertise is needed, we work with trusted partners in complementary areas including search strategy, SEO, AEO and GEO.
Built for what comes next
Solutions that can evolve as the business grows.
Got something in mind?
Let’s build it Betta.
A new website. A better system. A complicated problem.
Bring us the challenge, and let’s chat it through.
