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Websites • Software • Digital Solutions

Smart sites. Serious systems.
Betta Systems.

We bring 25 years of software development experience to businesses that need more than a website.

From beautifully designed websites and ecommerce platforms to bespoke applications, complex integrations and software modernisation, we create digital solutions built around your business.

How we're different

More than a website.

BettaSites combines creative website development with decades of software engineering experience.

That means we can build the website your customers see and help solve the technology challenges sitting behind it.

From ecommerce and business systems to integrations, search technology and bespoke software, we create digital solutions that connect properly with the way your business works.

Creative Digital

  • Websites
  • Ecommerce
  • UX
  • Branding support
  • Content
  • Lead generation

Engineering

  • Bespoke software
  • APIs
  • Integrations
  • Databases
  • Search systems
  • Platform modernisation

What we do

Smart sites to serious systems.

Sometimes you need a great website. Sometimes the challenge runs deeper than that. We work together with you to understand what you need, and build it accordingly.

Websites

Websites

Beautiful, fast, responsive websites designed around real business objectives.

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Bespoke Software

Bespoke Software

Custom applications and systems built around the way the business actually operates.

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Software Modernisation

Software Modernisation

Helping businesses improve or replace ageing digital systems.

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APIs & Integrations

APIs & Integrations

Connecting websites, software and third-party platforms.

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Ecommerce

Ecommerce

Customer-facing design connected properly with the systems behind the business.

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Search Technology

Search Technology

Website and ecommerce search, built and modernised by someone who has done it at scale.

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SEO, AEO & GEO

SEO, AEO & GEO

Technical development combined with modern search and AI visibility.

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Funnels & Lead Generation

Funnels & Lead Generation

Landing pages, lead capture and journeys that turn visitors into enquiries.

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Experience behind BettaSites

25 years of building technology that works.

BettaSites is built on decades of real-world software development experience.

Before BettaSites, Dave spent more than 25 years working across software development, ecommerce, retail technology, applications, databases, search systems and platform modernisation.

His experience includes 14 years working with schuh's technology environment and developing systems supporting large-scale retail operations.

  • Loyalty technology supporting more than one million members
  • Major ecommerce and retail systems
  • Migration of search technology from SQL-based search to Elasticsearch
  • APIs and system integrations
  • CMS and ecommerce development
  • Azure and cloud technology
  • Bespoke applications and digital product development

25+

Years in technology

1M+

Members supported through loyalty technology

14

Years within major retail technology

These figures relate to previous professional experience, not BettaSites client results.

How we work

Keep the process straightforward.

01

Understand

Understand the business, users and existing systems.

02

Plan

Define the right combination of design, technology and integrations.

03

Build

Develop the website, system or digital solution.

04

Connect

Integrate the platforms, tools and services needed.

05

Improve

Measure, refine and support the technology after launch.

Why BettaSites

Creative enough to make it beautiful.
Technical enough to make it work.

Serious engineering experience

More than 25 years working with real-world software systems.

One connected digital approach

Websites, software, integrations and digital visibility can work together.

Built around your business

Avoid forcing clients into rigid templates or unnecessary technology.

Practical collaboration

Where specialist expertise is needed, we work with trusted partners in complementary areas including search strategy, SEO, AEO and GEO.

Built for what comes next

Solutions that can evolve as the business grows.

Got something in mind?
Let’s build it Betta.

A new website. A better system. A complicated problem.
Bring us the challenge, and let’s chat it through.